Research & Talks
Research
I am keen on exploring the confluence of UX design, sociology, and psychology to create solutions that resonate deeply with societal needs.
My research aims to investigate how multidisciplinary approaches in these fields can foster robust collaborations, leading to more empathetic and user-centric design outcomes. I plan to examine the tools and frameworks necessary for these collaborations, understanding what structures are essential for effective and impactful engagement.
Ultimately, my work seeks to discover how we can harness the power of design in tandem with insights from sociology and psychology, to drive positive social change and cultivate meaningful societal benefits.
My current research explores the effectiveness of national campaigns in Singapore from a social design perspective. It explores how service design can drive social impact, examining the role of design in behavioural change and social innovation.
This study investigates practical ways that design can contribute to societal well-being, specifically by identifying key factors that influence the success of these design initiatives.
PURPOSE FOR GROWTH
Unilever
We discussed methods of developing SMEs with an emphasis on sustainable growth. The key takeaway from these dialogues was the understanding that business growth and societal benefit are interconnected, and can effectively complement each other when approached strategically. This initiative served as an essential opportunity to observe the potential for SMEs to thrive in ways that extend beyond financial success and to also positively impact the community and the environment.
LOWER-INCOME FAMILIES COLABS 2022
National Volunteer and Philanthropic Centre
We explored in-depth the existing initiatives aimed at supporting lower-income families. The focus was on understanding the core issues and needs faced by these families. Through collaborative discussions, we examined insights into the root causes of their challenges, brainstorming potential ideas to create meaningful and sustainable change. This initiative was a vital platform for exploring new opportunities to make a tangible difference in the lives of lower-income families.
SELECTED PROCEEDINGS
CURRENT RESEARCH
COHASS CONFERENCE 2022
School of Art, Design and Media - Nanyang Technological University, Singapore
An Exploration of Factors Which Contribute to the Effectiveness of National Campaigns in Singapore from a Social Design Perspective
16TH SINGAPORE GRADUATE FORUM ON SOUTHEAST ASIAN STUDIES (2021)
Asia Research Institute - National University of Singapore
An Exploration of Effective Social Design in Singapore: A Comparative Analysis of Social Design Campaigns in Asia (2010 - 2020)
SELECTED CONFERENCE PRESENTATIONS
Speaking Engagements
As a fervent advocate for the transformative power of design, I have had the privilege of sharing my insights and experiences across various platforms and audiences. From the essentials of design to the intricate marriage of social design and business intelligence, my speaking engagements span a spectrum of topics. These events have allowed me to address industry professionals, students, and public sector workers, imparting knowledge and igniting discussions on the role of design in creating impactful change.
I hope that, through these speaking engagements, I have connected with diverse audiences, shared ideas that challenge and inspire, and fostered a dialogue on the future of design and leadership in our rapidly evolving world.
Here's a glance at some of the speaking engagements where I have taken the stage.
Adapting Social Design in Media Environments
BBC Studios Singapore
Incorporating Social Design for Business Intelligence
S&P Global Platts
Integrating Social Design Principles in Charitable Work
Asia-Europe Foundation (ASEF)
Building Empathy - Looking Through the Lens of Poverty
D4I3 Pre-Event Webinar, National Council for Social Service
Design Communication for Enhanced Public Engagement
Singapore Police Force
Innovative Change-making in the Design Industry
Young NTUC, Career Mentorship Programme at Singapore Polytechnic
Designing Transformational Leadership - How to Motivate and Influence Teams
KLC International Institute
Designing Value Creation for Businesses in the Post-COVID Economy
Executive’s Global Network (EGN) Advisory Board
Design Thinking for Positive Social Impact During COVID-19
BLW SG Core Event (Virtual)
Foundations of Social Design
School of Art, Design and Media, Nanyang Technological University
Designing Visibility Strategies in the Digital Age
BBX Community Showcase
SELECTED PRESENTATIONS
Associations & Affiliations
In my academic career, I have had the opportunity to be associated with several organizations that align with my professional and personal values.
This section highlights these affiliations, showcasing the groups and networks I am a part of. From industry-specific associations to community-focused groups, each affiliation represents a commitment to continuous learning, sharing knowledge, and contributing to the broader field of design and social innovation.
National Volunteer and Philanthropic Centre (NVPC), Singapore
Fellow - Intake 4, Company of Good Fellowship
The National Volunteer & Philanthropy Centre (NVPC) is an organisation dedicated to fostering a culture of giving in Singapore. Its mission is to inspire and enable philanthropy and volunteerism, creating a more compassionate and inclusive society.
Being a part of Intake 4 of the Company of Good Fellowship at NVPC has been an incredibly rewarding journey for me. This fellowship unites a diverse group of change-makers, all dedicated to initiating positive transformations within organisations for the greater good of society. It has been a privilege to both contribute to this vibrant community and learn from it, as we all strive together to make a more significant impact.
Singapore Society of Asian Studies (SSAS)
Executive Committee - Member (Academic)
Singapore Society of Asian Studies (SSAS) is an academic and cultural body which aims to promote research on the histories and cultures of Asia, particularly on that of the Chinese communities in South East Asia.
Founded in 1982, SSAS has a long-established history as a prestigious academic society in Singapore. The society is best known internationally for publishing Asian Culture, an annual bilingual academic journal well-regarded in the field of Southeast Asian studies. The society has also published a series of academic books and monographs.
As an Executive Committee Member focusing on Academic matters at SSAS, I have the opportunity to actively contribute to the society's mission. My role involves organizing and facilitating various academic events, including talks, conferences, and cultural exchanges. These initiatives not only promote a deeper understanding of Asian histories and cultures but also foster a vibrant academic dialogue within and beyond Singapore. Being a part of SSAS allows me to engage with esteemed scholars and enthusiasts alike, further enriching the discourse in Southeast Asian studies.
International Association for Media and Communication Research (IAMCR)
Member
The International Association for Media and Communication Research (IAMCR) is the preeminent worldwide professional organisation in the field of media and communication research.
IAMCR is supported by the voluntary contributions of many people, including more than 80 Section and Working Group chairs and deputies, 30 members of its International Council, a five-member Executive, many members of various committees and task forces, and more than 2,500 active members of the association.
As a member of the International Association for Media and Communication Research (IAMCR), my engagement primarily revolves around attending various talks and conferences organised by the association. These events provide me with invaluable insights into the latest trends and research in media and communication. This involvement is an integral part of my continuous professional development, enriching my understanding and contributing to my broader perspective in communication studies.